Have you asked yourself this question recently? Smartphones and other mobile devices are fast becoming the preferred method of Internet access; if you haven’t already got a mobile website, you need to get one soon.
Why? Because your customers are increasingly going mobile.
Mobile Online Shopping Time Now Exceeds Laptop/PC Online Shopping Time In 2013, there was a seismic shift in shopping trends. As of June 2013, the online shopping champions were – you guessed it – mobile devices. They officially passed desktop PCs and laptops, garnering 55% of consumer shopping time spent online as measured, as compared to 45% for laptops and desktops combined. That number continues to climb. As of December 2014, smartphones and tablets now account for 60% of digital media time spent.
According to PewInternet.org, nearly two-thirds of the U.S. population has a mobile phone with Internet access and they use these devices to conduct the majority of their online searches.
1. It’s What Your Customers Want
– and They Expect You to Provide It
Increasingly, your customers are not sitting front of desktops or laptops. Instead, they’re on the go, and they’re accessing your website from their mobile devices. What does that mean for you? If you don’t give customers what they want (easy visibility and navigation so they can browse and shop while mobile), they’ll go someplace else. So how do you go about creating a mobile-friendly site? Don’t try to simply “tweak” your existing website to try to make it so. Traditional websites don’t display well on mobile phones.
Mobile phones have smaller displays and will often distort visuals on regular websites. Pare your mobile friendly website down to just essential features, with content that includes links to secondary information pages. You should also enlarge interface elements for easy touchscreen navigation. That doesn’t mean you should ignore those customers who still use desktops and laptops, though. They still account for a significant portion of your customer base and new prospects.
2. Google May Penalize You
Google recognizes that you don’t need a computer to surf the Internet. Many sites, however, still use content, images, and navigation structures that just don’t work well on mobile devices. Users can only see those websites properly using a desktop or laptop monitor or screen, and smartphone browsers end up with a very unsatisfying user experience.
Why does that matter to Google? Because if a particular website isn’t mobile friendly, Google will recognize that and be less likely to display it as a legitimate search result.
3. You’ll Lose Business
You’ve probably already seen a decline in business if you still use only a standard website. If not, go mobile friendly before you do. Most aren’t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are.
Click the button below to get a quote.
Why? Because your customers are increasingly going mobile.
Mobile Online Shopping Time Now Exceeds Laptop/PC Online Shopping Time In 2013, there was a seismic shift in shopping trends. As of June 2013, the online shopping champions were – you guessed it – mobile devices. They officially passed desktop PCs and laptops, garnering 55% of consumer shopping time spent online as measured, as compared to 45% for laptops and desktops combined. That number continues to climb. As of December 2014, smartphones and tablets now account for 60% of digital media time spent.
According to PewInternet.org, nearly two-thirds of the U.S. population has a mobile phone with Internet access and they use these devices to conduct the majority of their online searches.
1. It’s What Your Customers Want
– and They Expect You to Provide It
Increasingly, your customers are not sitting front of desktops or laptops. Instead, they’re on the go, and they’re accessing your website from their mobile devices. What does that mean for you? If you don’t give customers what they want (easy visibility and navigation so they can browse and shop while mobile), they’ll go someplace else. So how do you go about creating a mobile-friendly site? Don’t try to simply “tweak” your existing website to try to make it so. Traditional websites don’t display well on mobile phones.
Mobile phones have smaller displays and will often distort visuals on regular websites. Pare your mobile friendly website down to just essential features, with content that includes links to secondary information pages. You should also enlarge interface elements for easy touchscreen navigation. That doesn’t mean you should ignore those customers who still use desktops and laptops, though. They still account for a significant portion of your customer base and new prospects.
2. Google May Penalize You
Google recognizes that you don’t need a computer to surf the Internet. Many sites, however, still use content, images, and navigation structures that just don’t work well on mobile devices. Users can only see those websites properly using a desktop or laptop monitor or screen, and smartphone browsers end up with a very unsatisfying user experience.
Why does that matter to Google? Because if a particular website isn’t mobile friendly, Google will recognize that and be less likely to display it as a legitimate search result.
3. You’ll Lose Business
You’ve probably already seen a decline in business if you still use only a standard website. If not, go mobile friendly before you do. Most aren’t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are.
Click the button below to get a quote.
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